SEO Copywriting: Ecommerce Automotive Companies

Stage 3 Motorsports:

Working for Stage 3 Motorsports has helped me develop more in-depth copywriting and SEO skills. Learning ways to style your descriptions, and gain more on-hands experience to progress my knowledge in marketing. Knowing nothing about automotives accessories, I began researching to better understand this industry.

Now after 9 months, I am able to write down product descriptions or any information about a product with little to no research. I feel more comfortable in the auto industry as I have much needed knowledge to make me a car enthusiast. This is a B2C based company.


Job tasks included

  • Product descriptions using keywords for SEO purposes. Stylizing and formatting paragraphs to be easily read by customers
  • Adding or Rewriting over 800+ product descriptions
  • Adding and rewriting over 50+ sub-category headers
  • On-Page SEO, meta tags, meta description, and providing html link, with canonical link
  • Used basic html and css to add paragraphs, headers, list items, and bolden text
  • Created SEO meta descriptions with the use of html and CSS languages, with meta tags.

Alligator Performance:

Working with Alligator Performance and helping transition the company over to a new CMS platform gave me a new insight of attention to detail, and multi tasking tricks. Using my knowledge and applying similar styles from Stage 3 Motorsports I was able to rewrite and add on-page SEO to each individual listing.


Job tasks included:

  • Rewriting over 500+ product descriptions
  • On-Page SEO for over 500+ rewritten product description
  • Using brand voice to add personality
  • Adding keywords to description, and SEO meta tags, titles, and descriptions
  • Used basic html and css to add paragraphs, headers, list items, and bolden text
  • Created SEO meta descriptions with the use of html and CSS languages, with meta tags.

Tools I Use:

  • Microsoft Excel, Word, Outlook, and Teams
  • Shift4Shop CMS platform to add, and edit products, categories, and on-page SEO
  • Basecamp for assignments